25 April 2007

In London

for meetings with broadcasters and the Darwin200 participants. Darwin200 (website coming soon) is the umbrella group of museums, universities, Darwin residences, media, academics, broadcasters and Beagle builders who are organising events to mark the great man's bicentenary in 2009. If anything exciting transpires, I'll post it here.

Developments: a nice, large multinational business came calling today asking for sponsorship information. The buzz phrase in sponsorship these days is a '360 degree project', which means it will be in traditional and new media. The Beagle Project will be that: she'll be wired with webcams and have video editing and satellite comms, so you'll be able see stills and video clips of what's happening aboard, and we'll be able to stream footage of fieldwork, experiments, lessons and lectures, send pics of specimens, you'll be able to email the scientists, students and sailors aboard.

The Beagle Project will be a real 360 degree project - she could carry your brand on a circumnavigation of the world, to the USA, South America, around Cape Horn, the Galapagos, across the Pacific to Australia and New Zealand, to South Africa and back up the North and South Atlantic home to Britain. Wherever we land there will be crowds, media attention, and wherever we sail there will be school and college students around the world following our exploration in the physical and scientific world. The replica Beagle arriving the Galapagos has got to be one of the guaranteed media images, young scientists working from its decks, producing inspiration science teaching and public outreach materials, investigating the effects of global warming and helping communicate their findings to colleagues in classrooms the world over. Well, if your media advisors don't think that's worth getting involved with, sack 'em.

1 Comments:

Turinas said...

This is verrrrry cool. Quite a coup by the sound of it. As an internet professional (an oxymoron if I ever I have heard one) I am happy to dole out hours of unsolicited advice. Seriously, though, this is a great idea. Actually if you could hook with high schools in the US it could really extend the reach of Project Beagle. Although schools in Kansas would probably be unlikely to sign up

1:52 AM  

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